The rise of AI in today's world of technology is becoming significant. Various companies are trying to
incorporate AI into their businesses, to increase their profit and reduce manual labor. They can
emerge as leaders in their respective fields, overcoming competition, especially in marketing, as
their improvements become unrivaled.
Here are a few of the benefits of using AI-driven call tracking software for marketers.
ALT: artificial intelligence
Improved efficiency with automated lead scoring
Automated lead scoring, by using artificial intelligence and advanced algorithms, can be set up by
the marketers, relieving them of the pressure of qualifying prospects through long forms. It gives
them more time to address more pressing concerns. AI-powered lead scoring is smarter, quicker,
more accurate, and an absolute time-saver.
You can access the leads to identify the ones with potential, and the marketing prospects can be
optimized to attract similar ones. The marketing agents and reps, instead of manually scoring the
leads, can thus spend their valuable time on improving the marketing campaigns, developing other
kinds of marketing initiatives, and so on.
Personalized Caller Experience and Customer Segmentation
Even though the AI is a machine, customer experience can be personalized to gain a better
understanding of the journey. Keyword spotting, an AI tool, helps in quick analysis of the data sets,
and to learn the particulars of the visitor, which can't be viewed with other kinds of analytic systems.
You can understand customer attitudes and problems with products without going through hours of
conversations. It’s easier to tailor your strategies and make changes to meet customer needs.
Since AI-driven call tracking software records the calls and conversations between agents and
customers, new employees can listen to the old recorded conversations to learn how they can deal
with complex situations, and how to communicate efficiently, thus increasing sales.
AI also can set up automated, predictive journeys, by enabling one to use machine learning, to
display the right messages on the right channels at the right times. Delivering at the right time
provides the customers with relevant information. Since the messages are tailored in real-time, AI
prevents the losing of leads.
AI-driven call software helps track every call, 24-7, along with gathering data on each one. Small
businesses can thus cut down costs for manual labor. The efficiency of work also increases as
humans could get bored, fail to identify the call as a possible sales conversation, and miss
them,hence decreasing productivity. AI call tracking can work throughout the day, without losing out
on quality. It doesn’t get tired and you don’t have to worry about the consistency in its performance.
Alt: improved ROI
Shorten Sales Cycle With Automated Lead Qualification
Make your sales reps and agents do more work in less time. Focus your limited resources and time
on customers who are determined to be profitable by the AI. You save time and money. There is no
need to hire people to go through every lead and respond to it. The AI filters the prospects and
identifies the patterns in sales, which helps in effective prioritization. As a result, the marketing
teams can take up the probable sales-call analytics immediately, before the competition gets to know about
Predictive Analytics Power Tailored Conversations
AI can help marketers predict the probability of the purchase or highlight the key information on the
customer that helps suggest them products, suitable for their needs. Predictive analytics can
anticipate the happenings of the future, like win likelihoods and close dates of the deals based upon
the previous wins and patterns in performance.
An AI-powered tool like keyword-spotting help sales agents to quickly understand whether the deal
is going downwards by the automatic identification of negative phrases like
“…unhappy”,”…disappointed”,”…need to talk right away”, etc. during the call conversations.
Easy to Set Up
It takes just a few minutes to set it up and get started. There is also an option to customize your AI
according to one’s requirement for bigger and better results and outcomes.
Identify Peak Hours of Sales
When do you get the most calls? Let the AI-driven call tracking software work out what your
business peak hours are. Figure out the days and the hours during which you receive the most calls.
It can help in managing staff and deciding their work hours as not to miss peak times.